Privacy Policy
Last updated: 12 August 2026
1. Who is responsible for this website?
This website is operated under the brand name BasePoint Marketing by:
Eva Fekete
Reinhardtstrasse 11
09130 Chemnitz
Germany
Email: [your business email address]
BasePoint Marketing is a brand name and is not a separate legal entity. Eva Fekete is the person responsible for this website and for the processing of personal data described in this Privacy Policy.
2. What personal data do we collect?
You can visit this website without actively providing us with personal information.
Depending on how you use the website, we may process the following information:
technical information about your device, browser and network connection;
information about how you use the website, such as pages visited, interactions and timestamps;
information contained in a message you send to us through the contact form, including your name, email address and any other information you choose to provide.
We only process personal data that is necessary for the respective purpose.
3. Website hosting and Squarespace
This website is created and hosted using Squarespace.
When you visit the website, Squarespace processes certain technical information and visitor data in order to provide, secure and operate the website.
Squarespace may process information such as your browser, device and network information, IP address, referring page and information about your activity on the website.
Squarespace also provides the analytics functionality used on this website. Further information about Squarespace's own processing of personal data can be found in Squarespace's privacy documentation.
4. Squarespace Analytics
We use Squarespace Analytics to understand how visitors use our website and to improve the website and its content.
Depending on your settings and consent, analytics information may include:
your browser, device and network information;
IP address;
the page from which you arrived at our website;
pages you visit;
clicks and interactions;
scrolling behaviour;
searches performed on the website;
timestamps.
We use this information only for website analysis and improvement. We do not use Squarespace Analytics to identify individual visitors personally.
Where consent is required, analytics cookies are used only after you have given your consent through the website's cookie settings.
5. Contact form
If you contact us through the contact form, we process the information you provide in order to respond to your enquiry.
This may include your name, email address and the content of your message.
The legal basis for processing this information is Art. 6(1)(b) GDPR where your enquiry relates to taking steps prior to entering into a contract or to an existing contractual relationship. In other cases, processing is based on our legitimate interest in responding to enquiries under Art. 6(1)(f) GDPR.
We do not use information submitted through the contact form for newsletters or unrelated marketing purposes unless you separately provide your consent.
We retain correspondence only for as long as necessary to deal with the enquiry and, where applicable, for the duration of any resulting business relationship or as required by statutory retention obligations.
6. Cookies
This website uses cookies and similar technologies.
Some cookies are technically necessary for the website to function. Other cookies, such as analytics cookies, are used to understand how visitors use the website.
Where required by law, non-essential cookies are used only with your consent.
You can manage your cookie preferences through the cookie banner and the cookie settings provided on this website.
For more information, please see our Cookie Policy.
7. Links to social media
This website contains links to our profiles on Instagram, Facebook and Threads.
These are ordinary external links. The social media services are not embedded into this website, and simply visiting this website does not automatically transmit your visitor information to those platforms through an embedded social-media plugin.
If you follow one of these links, you leave our website and are then subject to the privacy policy of the respective social-media provider.
8. Google Search Console
We use Google Search Console to monitor the technical performance and search visibility of our website.
Google Search Console is an administrative tool used by us as the website operator. It does not, by itself, mean that we place Google Analytics or Google advertising cookies on visitors' devices.
If we introduce additional Google services in the future, such as Google Analytics or Google Ads, this Privacy Policy and our Cookie Policy will be updated accordingly.
9. Your rights
Under the GDPR, you may have the following rights regarding your personal data:
the right to obtain information about the personal data we process about you;
the right to request correction of inaccurate data;
the right to request deletion of your personal data;
the right to request restriction of processing;
the right to object to certain processing;
the right to data portability where applicable;
the right to withdraw consent at any time where processing is based on consent.
You also have the right to lodge a complaint with a data protection supervisory authority.
The competent supervisory authority for us is:
Sächsische Datenschutz- und Transparenzbeauftragte
Maternistraße 17
01067 Dresden
Germany
You can find information about submitting a complaint on the authority's website.
10. Data transfers outside the European Economic Area
Because this website uses services provided by Squarespace, personal data may be processed by service providers in countries outside the European Economic Area.
Such transfers are carried out in accordance with the requirements of applicable data protection law and, where necessary, on the basis of appropriate safeguards such as the European Commission's Standard Contractual Clauses or an applicable adequacy decision.
11. Data security
We take reasonable technical and organisational measures to protect personal data against loss, misuse, unauthorised access or disclosure.
However, no transmission or storage of information over the internet can be guaranteed to be completely secure.
12. Changes to this Privacy Policy
We may update this Privacy Policy from time to time, for example when we introduce new functions, services or analytics tools on the website.
The current version will always be available on this page.
Last updated: 12 August 2026
